Wednesday, 26 September 2012


This is a remake of a Brazilian TV spot but turned onto "Argentina style", so funny!

Camila Melones from Art Now on Vimeo.

This is the real commercial from 1987.


I read today this brilliant interview with Germano Celant in Donatien Grau's column on Another Mag's website.Donatien Grau speaks with thinkers and creatives about fashion and its connections to contemporary creativity.

 I am posting here a small part of the interview, this specific part talks about the importance of fashion in history and I just think the big public should have this information - of the deeper roots of fashion in regards to political, social and economical events through out history.

You can read the whole interview HERE.

What is the role of history and art history in your conception of fashion?
It is a problem in fashion history, which is, today, still seen as something a bit superficial. Fashion has do with creating images, images to look at, images to abide to, and that played a major role in constructing a political awareness. It would also be a linguistic history of reality. Umberto Eco started it ages ago, but this history could play a major role in understanding art. Until, say, the French Revolution, art was fundamentally a representation of the divine. But inside of that representation there was a sense of reality. From the very moment that you represent a body, which can be naked, or idealised, it has to do with fashion: the fact that, at a certain moment in history, men were bearded or weren’t, is in itself a sign of fashion.

Would you describe fashion as a language and a discourse, as Barthes did?
In the 1960s, with semiology, we learned the logic of analysing signs. All signs became of equal importance. Someone like Warhol used every language in a very democratic way: he opened the way to a democratisation of language, in the way we look at advertising, at self-portraits, at painting... He used everything as a way to communicate. It was a great moment of democratisation, and also, of trivialisation, which is very much part of the concept of "pop". We have to deal with this democratisation of languages, which is not gone yet. The idea that something happened in every form of language, including fashion, is still an operation that is quite difficult to put together, and which remains very necessary.

"Fashion doesn’t consist of style anymore, but in the ability to jump stylistically from one style to another."

What does fashion have to do with intellectuality?A lot. Fundamentally, fashion is a language and a utility. And since there is no distinction between “pure” and “impure” anymore, there can be a constructive dialogue between the different languages: with art and architecture. If they don’t, they lose track with reality, which is so diverse. And the other thing is that fashion has a global audience, like cinema. Maybe it’s the reasons why intellectuals are afraid of fashion. Fashion, too, sometimes, is scared of becoming theoretical. But when they get together, they build a remarkable force.

Michelangelo Pistoletto "Venere degli Stracci"

Friday, 14 September 2012


Amazing advertising for Lady Gaga's new perfume "Fame", directed by Steven Klein featuring RV Wearable Sculptures.
It looks like I should be seeing this on a big screen, is really well done and this shows us what a big budget and loads of creativity can do.

Thursday, 13 September 2012


Today I watched this BMW advertising and thought that it was a perfect example of what this blog is about and it's title meaning.

Here is the video:

BMW wanted to show a high performance speed from it's M5 car, fast as a bullet, and the concept they chose was to portray the famous photo of a bullet hitting an apple (as below). This idea - unconsciously or not - was what represented the idea of bullet in the most interesting and relatable way possible for a slow motion video.

Another video that came to mind which also was influenced by this photo was the AppleXBlackberry:

All this show how unconsciously connected everyone's mind is connected now-a-days, and the idea of Globalization reached another level, it evolved! We no longer can talk about ideas being stolen or things being copied. We are so globally connected that this makes our minds work together and think similar that people can have the same ideas and not have consciously or willingly copied anyone.

Today everything is an inspiration and everything is re-modeled therefore every thing becomes another thing and ideas already done are re-done but always with a different take or a specific change that makes that New.

Of course there are still piracy among us, when the copied are exactly a-like for other purposes. But in the creativity worldthere are more levels to be dealt with.


Monday, 10 September 2012


This is my latest published work at Let them Eat Cake, the story is called "Farewell, My Concubine" and it was shot in an amazing, stunning house in Bedford - UK.

I want to thank everyone from the team and the designers!

Dress and earrings by Shao Yen
Shoes, stylist's own

 Coat and bodysuit by Inbar Spector

Shoes by Xiao Zhou Zeng

 Top, overskirt and underskirt by Charlotte Helyar

Shoes by Martin Gaede
Earrings, stylist's own

 Top and skirt by Timur Kim

Earring and bracelet, stylist's own

Shoes, stylist's own

Dress by Apu Jan
Shoes stylist own

Top and Skirt by Rachel Chan
Shoes by Xiao Zhou Zeng
Bracelets stylist's own

Photographer: Olgac Bozalp
Fashion Editor: Marina de Magalhaes
Make Up: Michelle Webb
Hair: John Mullan
Nail: Margarida Marinho
Assistant Styling: Ana Rita Bracker
Assistant Photography: Emma Josey
Model: Chana at Models 1

Wednesday, 5 September 2012


I have been really late about posting my latest work, although, everything is in my website.
This is one of my favorite styling jobs, not because of the styling it self (which I love! - I'm always up for androgynous) but the whole package.
That's what I like about this photographer, Maria Molko, she knows how to create a nice mood around the girls and consequently the clothes - is the attitude that interests me greatly.
This shoot with model Anna Nevala can be seen here at Fashion Gone Rogue.

 Trousers by Xianfen Gu

 Jacket by Xianfen Gu

 Jacket and Shirt by Xianfen Gu

 Jacket and Shirt by Xianfen Gu

 Jacket by Xianfen Gu

  Jacket by Xianfen Gu
Trousers by Charlie May
Earrings stylist own

 Dress by Kate Williams

 Dress by Julie Eilenberger

Skirt by Zara

Photographer - Maria Molko
Make-up & Hair - Michelle Dacillo
Models - Anna N, Catia and Marianna J at M&P Models