Saturday, 31 January 2015

Friday, 30 January 2015


This shoot was a while ago but still a very fun day to remember. 
A very active day and everything a stylist want: loads of cool clothes and free range of creativity to explore!

Love love love this one!

Photography by Masami Naruo 
Styling by Marina de Magalhaes
Hair by Tomomi Roppongi
Make-up by Keiko Nakamura
Model Annie at Milk Agency
All clothes by Vinti Andrews
Boots by Palladium Boots

Thursday, 29 January 2015


Stone-detailed sweater + beanie and trainers? Hi-Lo with The Bridge at the back. 

Wednesday, 28 January 2015


Another shoot coming up! This shoot was planned by me and photographer Íris Bjork, we were thinking about exploring different style groups and understanding how youth brings freshness to each style. There is nothing incredibly new about these subculture influences, every season something small changes in fashion, but what makes a style revival are the fresh faces (not exclusively young faces). 

 Here are the mood boards and beauty inspiration. 

    Girls Girls Girls! Beauty inspiration

A little behind the scenes play = )

Tuesday, 27 January 2015


Really important read from Business of Fashion website!!! 
An Industry in denial, read here.

Monday, 26 January 2015


Stills from a workshop shoot over the past summer. As always as the expectancy of warmer weather comes the wetness of hair in beauty increases (not complaining!).

Photography by Rossella Vanon 
Styling by me 
Hair by Show Fujimoto 
Make-up by Katie Wilton 
Model Wingshan Smith and Jules Jessica

Friday, 23 January 2015


There is always controversy when fashion goes a bit racier with their advertising images.
I don't see it as a bad thing though - I mean the images.

When sex is put on a positive context is always good (when is not detrimental or involving young age related issues).
Men and women are supposed to like sex and seek it in images, get literally attracted to these images (to notice them on a sea of images and visual pollution). That is why sex sell!

On that note, I would like to share this S/S 2015 digital ad campaign from Denim x Alexander Wang to celebrate women's empowerment of sex, beautiful visuals and a positive lust (as women are entitled to be sexually expressive in many forms).

This discussion of unnecessary nakedness or sexual intentions reminds me of the ongoing argument of men about the success of the book and the about-to-be-released film "Fifty Shades of Grey" of being contrasting to feminism actions and posture that women demand nowadays.

However, I believe that reading a book or watching a film doesn't mean women want to be submissive in life or that women are not in charge of their lives. Actually the idea is that women now can be strong, fearless, owners of their decisions and choose to be submissive in sex. It's their choice and what they want at that moment, that doesn't necessarily reflect their personality in all other aspects of their lives.


Thursday, 22 January 2015


I am really into purple lipstick at the moment, winter time is great for trying out these strong dark colours without looking goth. The tip would be to tone down the eye make-up to just mascara or a cat eye at most. Still looks feminine and not harsh.

Wednesday, 21 January 2015


Love this city! It's mine because I chose it to be. 

Lots o' Love London!

Happy 2015!!


Tuesday, 20 January 2015


Another shoot that is coming up brings out the ghostly and ephemeral mood. 
I can't wait to see it published and hopefully more good news will come with it.

Here are some extra snaps of this beautiful story. Modelling outfits by Lilia Yip is the beautiful Genevieve.

Photos by Nicol Vizioli
Styling by me
Hair by Takuya Morimoto
Make-up by Keiko Nakamura

Friday, 16 January 2015


If you check out my Facebook page you've seen the new edition of Harper's Bazaar Brasil, January Issue. I write features about amazing new products that are hitting the stores of London and (of course) online.

As January is high summer season in Brazil the beautiful cover arrives in the best kind of summer beauty: wet, luminous, golden and lush.

This month is JW Anderson's accessories inspired by Jacque Tati (love!), Amanda Wakeley Bullet bag collection and fine fabric/cool urban looking Antipodium's Boho influences mixed with a 90's street vibe.

Thursday, 15 January 2015


I have a shoot coming up that was I loved researching for. It was actually a shoot motivated because of this interest.
Spirituality, energy and focus are always so interesting so...this is in honor of that. One of many inspirations.

This is about restrained energy and expressing externally the colourful being inside.

Mouth watering colours and fabrics !!

Colourful Winter for everyone!

Thank you London Sock Company for the cool socks used in our story.

Wednesday, 14 January 2015


Black & White and simplified. 
Some days we just need simple (just some days!).

Tuesday, 13 January 2015


"Take another little piece of my heart, now baby!"
Missing my feather boa though...
Maybe we could switch boas for Christmas tinsels, that would be Fab!!