A few days ago I was thinking about the transition between theater and cinema. I think the best example is the German expressionist movement. Heavy make up and accentuated facial expressions were perfected for the silent movies at the time, even more for horror movies. The heavy expressions came from the theater, where the actors had to exaggerate to be seen and comprehended by the audience, also the dark make up around the eyes and white skin. They give the perfect mood and the drawn backgrounds, all twisted and strange, were extraordinary! I think everyone should have a look, at least once, at the classic and famous expressionist movies from the 20's, like, "The Cabinet of Dr. Caligari", "Nosferatu" (my favourite), Phantom, Metropolis, Dracula (these last two from the 30's),etc...
These movies were inspirations for all future horror films even Hitchcock's "Psycho" and Tim Burton.
And (to me) until today these are very daunting images, the make up tricky really works, take a look...
The Cabinet of Dr. Caligari
Phantom of the Opera
Edward Scissor hands
Tim Burton's "Vincent"
Make Up inspired