Friday 4 November 2011

LARGER THAN LIFE: NEW VISIONAIRE

It is really exciting to see this video about the new edition of Visionaire magazine. This is one of the most creative magazines in the world having a different format each issue and having only one sponsor for issue. This next one, Issue 61, was sponsor by Africa, a Brazilian ad agency which is opening new offices in NY and San Francisco. The issue called "Larger than Life" was printed in Wisconsin, USA, and has only 22 pages, that's because the deluxe version is 2 meters high (79h x 57.8w inches)!! There are only 250 copies (costs US$ 1.500, but there is also a more copies with the conventional size for US$ 375) with amazing content and really creative people in it.

This shows that ideas have to be developed doesn't matter if it's going to come out great or not, we have to put them out there, even if they sound too crazy.





Magazine sizes

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