Very cool photoshoot by Steven Meisel and styled by Edward Enninful for W magazine (November issue). They created fake ads to explore the items they were shooting. Photos and their own comments here:
Wanting to create an image that was just plain naughty, the team conceived this lingerie ad, which features model Karen Elson surrounded by a cast of naked and submissive male models dolled up in diamond jewels and sporting reddened bottoms—the latter courtesy of makeup artist Pat McGrath. “Underwear in itself is so sexy,” explains Enninful. “We wanted to push the idea, to really make it shocking.”
When it came to casting a woman for a classic shampoo commercial, there was only one option: the iconic Linda Evangelista, who, aside from being an extraordinary model, was thought to have the chops to convincingly express the sensation of a tingly scalp. “She is the ultimate actress,” Enninful says.