The new Lanvin campaign in print was kinda odd to me, I was wondering why two girls were posing exactly the same.
But after I watched their video campaign I loved it! And the choice of song - brilliant! I don't know why but it totally makes sense to me.
Lanvin, in the past few campaigns, has adopted the "Hair Flipping" look combined with a "Rich Trendy Lady" look, check out the previous campaigns: