Thursday 3 March 2011

WHEN TECHNOLOGY MEETS POETRY

Hussein Chalayan previewed this video with his collection Fall 2011 and as you've seen in the previous post he connects the wearable with concept so well. This season he chose to make a film to express the more conceptual view of his collection rather than putting it on the runway.
Here is the video (in collaboration with Swarovski):

 

Chalayan always makes me smile because he explore one of the paths fashion is still new, technology is the future (and the present).
Here is a video of him talking about the preparation for this video and the conception of the collection.




Cheers!

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